16 Feb 19 - Weekly News Roundup

weekly news roundup Feb 16, 2019

Yo!  It's been a busy week.  We restarted our regular Member's Only webinars, had our first Total Video Domination Coaching webinar, and talked about several things going down in the industry over on our FB page.

Here are the details:

Weekly Webinars

This week we kicked off the return of our weekly Member’s no-fluff, info-packed webinars! We looked at one page websites and how to SEO the darn thing so it can rank!

Next week we will be discussing Micro Moments and how it's reinventing the way companies approach marketing to drive long-term value. Don't miss it!

Join us live each Thursday 2pm Mountain.

Replays can be found in our Ninja Training area (plus a whole lot more...) - Shameless plug because some folks told me they didn't know I had this course for sale:

  • Essentials for Digital Marketing Domination in 2020 and beyond
  • These are the tactics I'm using NOW for client fulfillment (not some rehashed thing that barely works any more)
  • Every Month A New Cracked and Condensed Topic
    • No-Fluff Instructions
    • Handouts, Infographics, Checklists
    • Content Calendars
  • Monthly Complimentary Vacation Certificate Drawings

More Info here:

Total Video Domination

We had our first group coaching webinar for our Total Video Domination (TVD) course. We covered laying the foundation for successful videos and real-time transcriptions for live streams. Everyone expressed a desire for the third webinar to be an over the shoulder (OTS) for optimizing the video campaign for search engines.

It's not too late to jump in and access the group coaching LIVE!

Join TVD today - you can get BOTH the training and the coaching package here:

Industry News

Get in on the Facebook Conversation here.

Google reveals 45% traffic decline to news sites w/ snippet-less Search results due to EU’s Article 11

The EU is seeking to pass legislation that would seriously disrupt not only finding news, but also impact YouTube content. I don't like the precedence this bill sets that forces search engines and online news aggregators to pay licensing fees when displaying article snippets.

Check out the story here: 

Weekly Market Domination Member's Webinar

Join us Thursdays at 2pm Mountain:

Information from another Google Authority labeled COMPLETELY USELESS

I was reading with interest what Gary Illyes had to say on his AMA as reported by SEL, until I got to the part where he said "Dwell time, CTR ... are generally made up crap." I know FOR CERTAIN, BY PERSONAL TESTING that SERPS CTR has a dramatic influence on rankings. And while I can appreciate that most Google's employees may not know the nuances of all of the code that comprises the rank algorithm, it's just down right insulting when someone in a mouth-piece position makes a remark that is both defaming and utterly wrong. (soapbox off)

Read the SEL article here: https://searchengineland.com/how-google-will-shift-resources-to-media-search-and-other-tidbits-from-gary-illyes-ama-on-reddit-311926

51 YouTube Stats Every Video Marketer Should Know in 2019

Need YouTube stats to convince your client to have a channel? Or maybe you just need to know what percentage of your target market is on this platform... 

Here's a HUGE list of current YouTube stats to bookmark:  https://blog.hubspot.com/marketing/youtube-stats

Singular study reveals top mobile ad networks for return on investment

If you are doing paid ads, this is worth a read. Singular study reveals top mobile ad networks for return on investment (ROI). Facebook and Google are still the top performers when it comes to ROI for marketing campaigns that place ads in mobile apps and games.

More here with charts: https://venturebeat.com/2019/02/12/singular-study-reveals-top-mobile-ad-networks-for-return-on-investment/

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