Turning Your Business into a Cult
I came across this great video outlining the foundational concepts of building a cult following and had to share:
He makes 4 important points in this video - and several pro tips; Pick a VERY specific Niche; Have a compelling vision for your clients; Invest in your community and more.
Check my expanded post in the Psychology of Marketing section of the Member's Area for additional points that I believe are crucial to creating a "cult" - as well as tips for not alienating your tribe!
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