TRUE Unfair Advantages cannot be easily copied or bought. Examples include:

• Inside Information (not the illegal kind);
• A single-minded, uncompromising obsession with One Thing; Personal Authority
• Community

You can get access to the lean canvas software here

Checklist is here

Lean Canvas is available here

Local Publishing Domination is available here

Tool Sue is using: https://www.screamingfrog.co.uk/
Site speed analysis tool: https://gtmetrix.com/
Enable gzip compression: https://gtmetrix.com/enable-gzip-compression.html
Cloudflare CDN: https://www.cloudflare.com/cdn/
https://wordpress.org/plugins/all-in-one-seo-pack/
https://www.google.com/webmasters
Application to become a strategic partner